Deconstructing the Saga

PR exec Farzana Baduel

Exploring the storytelling techniques on the latest episode of The Career Circus

Deconstructing the saga: Evan Shapiro

Exploring the storytelling techniques on the latest episode of The Career Circus

Deconstructing the saga: Wendell Potter

Exploring storytelling techniques on the latest episode of The Career Circus

The magic of Mamdani lies in storytelling

Channeling conflict in storytelling

Know your enemy

Stories are the most powerful currency

Narratives inspire billions and endure across millennia

Comme ci comme ça

Comps can quickly help ground your audience in the concept you're communicating

Leverage pop culture to your advantage

Connect your message to what the audience already knows to create resonance

Good storytelling requires clarity

You must clearly identify what customer problem you're solving first

Facts don't move people. Narratives do

People forget most facts but will be driven to action by narratives

What's your logline?

Applying a Hollywood technique to communicate with impact