Deconstructing the Saga

A Story Knight newsletter that reveals the magic and mechanics behind stories that engage and inspire

Comme ci comme ça

Comps can quickly help ground your audience in the concept you're communicating

Connect your message to what the audience already knows to create resonance

You must clearly identify what customer problem you're solving first

People forget most facts but will be driven to action by narratives

Applying a Hollywood technique to communicate with impact

Because simplicity is the ultimate sophistication

Powerful stories can move people without a single word being communicated

Leveraging the hero's journey to create a timeless tale